MEDIATING ROLE OF EVENT EXPERIENCE ON EVENT DESIGN AND ATTENDEES' SATISFACTION
Abstract
The purpose of the study was to examine event design and attendees’ satisfaction in Cross River State, assessing the mediating role of event experience. The specific objectives were to examine the relationship between event transportation and attendees’ satisfaction in Cross River State, and to determine the relationship between event communication and attendees’ satisfaction in Cross River State. The research design for this study utilized a survey and descriptive approach. The results of the data analysis were derived using a structural equation model. Based on the analysis of the results, it was revealed that event transportation and event communication significantly influence attendees’ satisfaction in Cross River State. The study recommended that event managers devise effective strategies to promote adequate transportation facilities for tourists. Effective communication is an essential tool in designing any event; therefore, event organizers should provide a detailed timeline of the event\'s activities and presentations so that attendees can plan accordingly